Before transitioning into branding and marketing, Acuña built a strong foundation in journalism, specializing in lifestyle, fashion, and beauty.

As a lifestyle writer at Syracuse.com, she covered emerging trends, industry insights, and cultural shifts, crafting compelling stories that resonated with readers.

Her experience also includes years as a copywriter and editor for Estetica Magazine, where she contributed long-form content, managed social media, and collaborated with global beauty brands like Revlon and L’Oréal Professionnel. This journalistic background refined her storytelling skills, allowing her to seamlessly blend editorial excellence with marketing strategy in her work today.