With a sharp editorial eye and a passion for storytelling, Alejandra Acuña played a pivotal role in shaping Estetica Magazine’s branded content, crafting compelling narratives for some of the world’s leading beauty brands. As a copywriter, editor, and North American account executive, she developed high-impact content that bridged the gap between journalism and marketing, delivering engaging stories that elevated industry giants like R+Co, Shu Uemura, Sexy Hair, Revlon and L’Oréal Professionnel.

From in-depth features to digital articles and social media campaigns, Acuña’s work at Estetica was rooted in authenticity and strategic messaging—helping brands connect with professionals and consumers alike. Her expertise in editorial direction, multilingual communication, and market positioning made her an essential force in shaping the magazine’s voice and branded partnerships.